Bilal Otomotiv Spare Parts B2B Platform

The wholesale tire sales platform we developed for Bilal Otomotiv is a comprehensive B2B e-commerce solution designed specifically for the needs of the automotive tire sector. Bilal Otomotiv, which distributes Lassa, Petlas, Bridgestone, Michelin, Dunlop, Falken, Starmaxx, Milestone, and many other renowned brands, needed a powerful digital infrastructure to provide wholesale tire supply to tire dealers, auto services, and commercial fleets. The platform provides real-time integration with ERP systems, enabling tire models, size information, stock statuses, seasonal suitability, and wholesale price lists to be instantly reflected to dealers. Designed considering the technical details of the tire trade, size diversity, and seasonal demand changes, the system enables dealers to quickly find the right tire and place bulk orders. Brand and model management comprehensively categorizes domestic and international tire brands such as Lassa, Petlas, Bridgestone, Michelin, Dunlop, Falken, Starmaxx, Milestone, Dayton, Billas, Özka, and Harvester. Model series, technology features, warranty conditions, and price segmentation are presented in detail for each brand. The tire size search and filtering system offers advanced search features in accordance with the tire industry's standard size notation (e.g., 205/55 R16). Dealers can filter by rim diameter, tire width, aspect ratio, load index, and speed symbol and compare all brands and models in the size they need. Seasonal tire management organizes summer tires, winter tires, and all-season tires in separate categories. Special campaigns are organized before season transitions (autumn and spring), and dealers can plan inventory. Technical details such as seasonal performance characteristics, snow/ice grip, wet braking, and fuel efficiency are provided for each tire. Vehicle type-based categorization is divided into passenger car tires, light commercial vehicle tires, truck tires, agricultural tires, and construction machinery tires. Product recommendations are offered considering special usage conditions, load capacities, and performance requirements for each vehicle type. Lassa and Petlas special categories present the wide model range of these Turkish brands in detail. Economic price advantages, domestic production guarantee, and wide service network features are emphasized. Production technology, tread pattern features, and usage area information are shared for each model. Premium brand tires include the latest technology products from world-renowned brands such as Bridgestone, Michelin, Dunlop, and Falken. Research and development stories, technological innovations, test results, and performance data are explained in detail for each product. The agricultural and truck tires section covers tractor tires, trailer tires, harvester (combine) tires, and heavy-duty truck tires. Special pricing for agricultural customers, campaigns specific to the farming season, and bulk purchase advantages are offered. Wholesale pricing and inventory management apply tiered discounts based on quantity. Different price advantages are automatically calculated on a tier basis such as "4 pieces (set)," "8-15 pieces," "16-31 pieces," and "32+ pieces." Dealers can instantly see tires in stock and benefit from the "notify when available" feature for out-of-stock sizes. Technical specifications and performance information provide details such as EU tire label information (fuel efficiency, wet braking, external noise level), load index, speed symbol, DOT production date, tread pattern type, and mileage warranty for each tire. Quick order and set order facilitates the work of tire dealers. With the "4-piece set" option, dealers can automatically add 4 pieces of one size to the cart and speed up standard orders per vehicle. Favorite sizes and model templates can be created for dealers who place regular orders. Cargo and delivery management offers special logistics solutions due to tires being bulky and heavy products. Pallet-based shipment, truck-load order options, and delivery from regional distribution centers are organized. Warranty and return management manages tire warranties, manufacturing defects, early wear claims, and damage situations in a digital environment. Warranty conditions, replacement procedures, and damage assessment processes are defined in detail for each brand. Seasonal campaign management automatically reflects winter tire season preparation campaigns (September-October), summer tire transition campaigns (March-April), and year-end stock clearance discounts to the platform. Early order advantages, bulk purchase bonuses, and brand-based special promotions are organized. Dealer performance and sales analysis shows dealers detailed reports on which tire sizes are selling more, which brands they prefer, seasonal demand changes, and profitability analyzes. This data helps dealers optimize inventory and create a profitable product range.